The whole cycle, in one place.
Writing, design, publishing and measurement usually live in four tools that don't know about each other. Here's what it looks like when they don't have to.
Three kinds of source
RSS feeds, CSS-selector scrapers for sites that don't publish one, and monitored accounts on YouTube, Reddit, Instagram, TikTok, X and LinkedIn. Each source has its own poll interval and recovers on its own after an outage.
Cross-source clustering
Incoming items are grouped into scored topics across every source rather than within one, so a story six outlets are running reads as one thing worth covering, not six.
Your content categories
Topics are organised by the categories your desk actually uses, so what surfaces matches how the newsroom is structured rather than a generic taxonomy.
Evergreen suggestions
Alongside what's breaking, Reporter proposes durable angles on a schedule you set — so a quiet news day still has something in the queue.
Host blocklists
Exclude domains you don't want to draw on, per source. The rule applies to URL-driven generation too, not just the feed.
Import from anywhere
Start a piece from a URL, a YouTube video, a pasted block of text, or an uploaded audio or video file — transcription is built in.
- InstagramFeed · Story · Reel
- FacebookPage photo · Story
- ThreadsPost · Carousel
- XTweet · Thread
- TikTokVideo · Photo
Draft it, check it, score it.
A real article editor
Full-length writing and editing, not a caption box. AI can rewrite, shorten, change the lede, or shift the focus of a piece on request.
House voice from your own archive
Style is learned from articles your team wrote, and never from previously generated ones — so the voice can't slowly become a copy of a copy.
Fact-checking with sources attached
Claims are checked against live web search weighted toward primary sources, and each verdict arrives with the links so an editor can judge for themselves.
SEO before you publish
The piece is scored and given keyword suggestions, a proposed slug and a meta description, with an option to apply the rewrite directly.
Nothing publishes itself
Generated articles land in review and stop there. Reporter writes and revises; a person verifies and decides.
Engagement scored in advance
Each draft gets a predicted engagement score you can sort by — and the analytics page charts those predictions against what actually happened.
Templates that hold the line.
Canvas editor in the browser
Build templates as a layer tree, bind brand colours and fonts, and nominate exactly which layers editors are allowed to fill in.
Photoshop import
PSDs come in with layers preserved through a guided wizard that turns the ones you choose into editor-fillable inputs.
One template, every aspect
Declare the aspects a template supports and per-layer anchors reflow the layout between 1:1, 4:5 and 9:16 instead of cropping it.
Layouts that compute
Layer properties can reference each other — a caption box can position itself relative to the headline above it — so long text never collides with the frame.
Real video rendering
Video templates render server-side to H.264 MP4, not a slideshow of stills stitched in the browser.
Frozen at creation
The template is snapshotted onto each post when it's created, so a designer editing the master can never shift something already scheduled.
Out the door, on time.
One post, many destinations
A canonical post plus per-platform variants. Change the canonical and variants follow; override a variant and it stays overridden.
Native options, modelled properly
TikTok privacy, duet and stitch settings, Threads reply control and carousel mode, X reply permissions, Instagram comment settings — not flattened into a lowest common denominator.
Publish to your CMS
WordPress, Ghost and Strapi connect from workspace settings; a webhook destination covers anything custom, and there's a hosted article page if you have no CMS at all.
Durable, resumable publishing
Publishing runs as a checkpointed workflow. A worker that dies mid-fan-out resumes at the step it reached rather than losing the post or sending it twice.
Per-account pacing
Each connected account has its own rate gate and circuit breaker, so a busy handle never delays a quiet one, and quota exhaustion is reported as itself.
Per-account configuration
Multiple handles on the same network each keep their own default hashtags, reply rules, caption templates and first-comment text.
Measure it and govern it.
Analytics beyond your own posts
Metrics sync from connected profiles including posts published outside HyperContent, so the account view is the whole account.
Comments, not just counts
Real comment text is ingested for Instagram, Facebook and Threads, alongside likes, views, shares, saves, reach and impressions.
Roles you can shape
Admin, designer and editor ship as defaults; define your own with granular permissions across templates, posts, articles, analytics, settings and membership.
Two audit trails
Workspace actions and account-security events are logged separately, with IP addresses stored as salted hashes rather than in the clear.
Presets and UTM discipline
Bundle default templates and workspace config into presets, personal or shared, and tag links per platform without ever overwriting parameters you set yourself.
Ten interface languages
English, Serbian, Polish, German, Spanish, French, Italian, Romanian, Bulgarian and Albanian — with a mobile app on the same backend.
Instagram, Facebook, Threads, X, TikTok and your CMS — eleven distinct post types, each through an official API.
English, Serbian, Polish, German, Spanish, French, Italian, Romanian, Bulgarian and Albanian.
A primary model and three fallbacks. If one provider degrades, drafting keeps working instead of stopping.
The per-workspace generation ceiling, sized deliberately for daily newsroom volume rather than occasional use.
Publish your first branded post today.
Create a workspace, connect an account, pick a template. The trial gives you seven days to decide whether this replaces the four tools you’re currently taping together.
Card required · cancel any time before day seven · EU-hosted