Built for the desk, not for the marketing calendar.
Social tools are designed around campaigns planned weeks ahead. A newsroom's problem is the opposite: a lot of stories, very little notice, and a standard that doesn't move because the story broke twenty minutes ago.
What usually goes wrong
- The story is found in one tool, written in a second, designed in a third and posted from a fourth — and the version that goes out is whichever one somebody pasted last.
- AI tools either want to publish for you, which no editor will accept, or only help with the caption, by which point the work is done.
- A junior on the evening shift reaches for the template, picks the wrong one, and the brand goes out wrong at the highest-traffic hour.
- Something fails silently at 18:00 and nobody finds out until the morning, because the failure went to a log rather than to a person.
- Analytics only cover posts that went through the tool, so the numbers are wrong the moment anyone posts from their phone.
What changes
Discovery is part of the tool
RSS, scrapers and monitored accounts feed a clustering pass that scores what's actually moving across sources — so the morning meeting starts with a list rather than a browser full of tabs.
Drafting with the gate intact
Reporter writes in your house voice from the source material and puts it into review. There is no configuration that lets it publish. Editorial control isn't a setting; it's the shape of the system.
Verification in the editor
Fact-checking against primary sources with the links attached, so checking a draft is reading evidence rather than re-reporting it.
The brand can't go out wrong
Templates lock everything except the fields you nominate. The evening shift fills in a headline; it cannot pick the wrong weight or crop the masthead.
Publishing that survives failure
Checkpointed workflows resume mid-fan-out instead of losing or duplicating a post, with per-account pacing and named notifications when a connection actually needs a human.
Whole-account analytics
Posts published outside HyperContent are swept in from your connected profiles, so the numbers describe the account rather than our share of it.
Reporter — the monitoring, clustering and drafting layer — is included on the Newsroom plan. Compare the plans.
Built to hold your brand's credentials.
You're handing a tool the keys to every account you publish from. Here's what protects them — the full detail is on the security page.
EU-hosted end to end
Application, worker, and database tiers all run in the same EU region. Your content doesn't leave it in normal operation.
Credentials encrypted at rest
Every connected-account token is sealed with AES-256-GCM and decrypted only at the moment of publishing or refresh.
Step-up verification by default
A sign-in from an unrecognised device needs an emailed code. Authenticator apps are supported as a stronger second factor.
Two separate audit trails
Workspace actions and account-security events are logged independently. IP addresses are stored as salted hashes, never raw.
Granular, deny-by-default roles
Admin, designer and editor ship as defaults, and you can define your own. A member with no role assigned can see nothing.
GDPR, with a DPA you can sign
Standard Contractual Clauses, a named sub-processor list, and a signable DPA on request within two business days.
Publish your first branded post today.
Create a workspace, connect an account, pick a template. The trial gives you seven days to decide whether this replaces the four tools you’re currently taping together.
Card required · cancel any time before day seven · EU-hosted